The answer should be obvious, if you are reading this page.
Because it works! Because it's here! Because it fits every business!
It got you here. Our little, one line text ad on another webpage, didn't it?
That's partly how the Web works. Providing answers to questions from almost anywhere in the world, in the blink of an eye!
We think it is a lot more obvious than that. Open the business section of the paper and look at the growth of Google and Yahoo. They are much more than search engines; they are advertising powerhouses. Yet, even they depend upon thousands of large, medium and small websites like ours and yours, perhaps, to bring detail that helps them sell ad space.
But, back to the focus here.
Why should you even consider advertising on our websites? That's a separate issue covered on another webpage.
First things first.
Why should you be on, or advertise on, the Web at all?
The whole point of advertising is to bring seekers and suppliers together and to introduce new organizations or established organizations with newer products and services to their existing and prospective customers. The Web does that faster, easier and at lower cost than just about any medium anywhere, including sky-writing!
It's also about marketing and customer relations and sales force training and support. It's these things and many more. It is a paradigm shift in business and marketing.
It comes down eventually to all about you; making decisions on where and how to learn a few new tricks and to use the Web to your advantage.
One way to use it, is to advertise on it.
Think long and hard about the Web and the resources that are there to carry seekers to you message and to get your message in front of your existing customers. The message that you recognise they are using the Web and can directly interact with you 24 hours a day, 7 days a weeks, 52 weeks a year; whenever they wish.
That's something unique, customer friendly, something quicker and more responsive than magazine ads, easier and less costly to access, to create and to maintain than a trade exposition
It's right here, right now and as up-to-date as today!
We think it's a no-brainer, but all too many really smart people in business have not taken the time to look closer at the Internet phenomenon called the Web. If you value the future of your business, no matter what it is, you owe it to yourself to take a careful look.
Your kids and grandkids are growing up with the Web and it will pervade their lives like no other marketing and advertising medium ever has. Just think about computer games, MP3 music (The iPod), on-line movies, distance learning, Amazon, The IRS, Social Security, ETrade, PriceLine, Travelocity, Airline and Hotel Reservations. It has only just begun; we cannot imagine where it will go!
What was the last marketing and sales innovation to create a new word in the world's lexicon, like the verb "to google"?